Chapter 3: Analyzing Twitter Metrics
In This Chapter
Checking inbound website referrers and followers
Comparing tweets to retweets
Measuring Twitter follower website visits
After your Twitter marketing campaign has been rolling for a while, it’s time to check out both your performance metrics and the return on your time investment. You can do this in many ways: by looking at the information on your Twitter page; by using an app like TweetDeck.com; or by using an analytics program such as Google Analytics.
Tracking Website Referrals
If you use Google Analytics (as discussed in Book IX, Chapter 1), you can easily track the number of referrals from Twitter to your website or blog. This information is quite useful if one of your marketing goals is to drive more traffic ...