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Social Media Marketing All-in-One For Dummies, 2nd Edition by Deborah Ng, Jan Zimmerman

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Chapter 4: Analyzing Facebook Metrics

In This Chapter

check.png Using Facebook Insights

check.png Using Facebook Insights for Platform Websites

check.png Monitoring comments for sentiment and distribution

check.png Comparing your Facebook performance to that of other companies

You’ve created a spiffy Facebook Page, added a couple of bells and whistles, posted regularly to your Timeline, responded to comments, and recruited Likes. One of your goals was probably to drive more traffic to your website. But how do you calculate the fruits of your efforts? Almost all analytical packages provide this information — typically, in a section called Referrers or Traffic Sources.

In this chapter, we show you some ways to measure the effectiveness of your Facebook presence using Facebook’s analytics package, called Insights, and other tools. For more information on Facebook for marketing, see Book V.

If you’ve enabled Google Analytics for your website, you can find more about incorporating Facebook metrics in Book IX, Chapter 1.

Monitoring Facebook Interaction with Insights

The three forms of Facebook analytics are Facebook Insights ...

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