Chapter 5: Measuring Minor Social Media
In This Chapter
Tracking social plug-in results
Analyzing Google+ metrics
Making sense of Pinterest metrics
Measuring LinkedIn success
Mixing it all up with social mobile metrics
At this point, social media performance metrics are probably dancing in your head, having replaced sugar plums as your object of desire. The newer and less popular sites have fewer metric options, but they are important if you’ve selected any of them as part of your social marketing mix. Therefore, in this chapter, we look at performance measurements for social plug-ins like share buttons and chiclets, as well as for Google+, Pinterest, LinkedIn, and the mobile versions of your social media pages.
Plugging into Social Media
The term social plug-ins refers to social media chiclets, share buttons, and other tools that allow your social media services to interact with your website and each other. You can find reports on the performance of plug-ins by going to Traffic Source⇒Social⇒Social ...
