Table of Contents
Book V: Facebook and Instagram
Book VIII: Other Social Media Marketing Sites
Book IX: Measuring Results; Building on Success
Chapter 1: Making the Business Case for Social Media
Defining Social Media Marketing
Understanding the Benefits of Social Media
Casting a wide net to catch your target market
Improving search engine rankings
Selling when opportunity arises
Understanding the Cons of Social Media
Integrating Social Media into Your Overall Marketing Effort
Developing a Strategic Social Media Marketing Plan
Setting quantifiable objectives
Identifying your target markets
Chapter 2: Tallying the Bottom Line
Preparing to Calculate Return on Investment
Accounting for Customers Acquired Online
Comparing the costs of customer acquisition
One is silver and the other gold
Establishing Key Performance Indicators for Sales
Understanding Other Common Business Metrics
Get Social Media Marketing All-in-One For Dummies, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
