Social Media Marketing All-in-One For Dummies, 3rd Edition

Chapter 4: Managing Your Cybersocial Campaign

In This Chapter

• Scheduling social media activities
• Building a team
• Writing a social media policy
• Keeping it legal
• Protecting your brand reputation

After you create a Social Media Marketing Plan, one major task you face is managing the effort. If you're the only one doing the work, the simplest — and likely the hardest — task is making time for it. Though social media need not carry a lot of upfront development costs, it carries a significant cost in labor.

In this chapter, we discuss how to set up a schedule to keep your social media activity from draining all your available time. If you have employees, both you and your company may benefit if you delegate some of the social media tasking to them. You can also supplement your in-house staff with limited assistance from outside professionals.

For small businesses, it's your money or your life. If you can't afford to hire help to work on social media, you carve it out of the time you've allocated to other marketing activities — unless, of course, you want to add another two hours to your workday.

Finally, this chapter carries a word of caution. Make sure that everyone posting to a social media outlet knows your policy about what is and isn't acceptable, as well as how to protect the company's reputation and confidential material. As you launch your marketing boat onto the churning waters ...