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Social Media Marketing All-in-One For Dummies, 3rd Edition by Deborah Ng, Jan Zimmerman

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Chapter 3: Gaining Insights about Your Facebook Community

In This Chapter

  • Getting stats with Facebook Insights
  • Looking over the numbers
  • Using the data to your benefit

Facebook continues to evolve, with the rules for brands changing all the time. Although some social media marketers aren't thrilled with many of the changes, most are reluctant to move away from Facebook because it's still where most of their customers converge.

No matter how they feel about Facebook's changes to both algorithm and rules for brand Pages, marketers can't deny the benefit of using Facebook's Insights, or analytics panel, to learn more about their customers and online community.

Take advantage of all Facebook has to offer for brand Pages. By using the tools available to you, you can better interact with your Facebook community and learn more about the people who are supporting your brand. The more you know about them, the better you can tailor your content and campaigns to suit their wants and needs.

In this chapter, we explain how to analyze your Facebook Timeline to better promote and sell your brand. We also talk about how to handle some of the administrative tasks that come with having a Facebook Timeline.

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The more you use Facebook Insights to analyze your Page's content, the more your Page will grow. The information on your Facebook Page offers a valuable look into your Facebook community's habits. ...

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