In This Chapter
LinkedIn sometimes gets a bum rap because people aren't sure how to use it, or because they don't see the same type of interaction as they do on Facebook, Twitter, or Pinterest. However, different social networks serve different purposes, and thus they're used differently. Don't write LinkedIn off just because it's more about business than cat photos. If you use it on a regular basis, it can be a formidable part of your marketing plan — not just in finding work, but in making important connections.
LinkedIn isn't merely a place to post your resume's. Use it to connect with old business associates and meet new associates. You can share your achievements, recommend colleagues, find jobs, and join discussion groups filled with like-minded people. You can also use LinkedIn to promote your brand with brand pages or groups. Many businesses are using LinkedIn to connect with a more professional crowd.
In this chapter, we show you how to set up a profile that attracts the attention of potential employers and clients, while highlighting your expertise. We also show you how others can help highlight your achievements and how you can recommend others in return.
LinkedIn has many features for the brand and social media marketer. You can establish your expertise through ...