Social Media Marketing All-in-One For Dummies, 3rd Edition

Chapter 4: Using LinkedIn as a Content Platform

In This Chapter

• Using LinkedIn as a content platform
• Sharing your LinkedIn content across platforms

LinkedIn is now offering members the opportunity to showcase their expertise by publishing long-form content on the LinkedIn platform. Even if you have a blog or a website where you share content, you might still want to consider writing on LinkedIn, at least occasionally.

Having a post on LinkedIn enables you to reach a new, more professional social network — and what could be a whole new audience.

You may not yet have the ability to publish a post on LinkedIn. Although they're rolling out this feature for everyone, it hasn't reached all members yet. However, if you're invited to publish on LinkedIn, you receive notification via email and your LinkedIn home page.

In this chapter, we discuss the benefits of using LinkedIn as a content platform, plus a few of the basics for posting and promoting your content.

Blogging on LinkedIn

With all the content platforms available, why publish on LinkedIn when you can use your own blog or website, keeping all the traffic to yourself? Although you don't receive direct traffic to your website when you publish to LinkedIn, it does provide you the ability to drive traffic. If you share informative content, people will want to learn more and look up your website, blog, and other projects.

Some of the ...