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Social Media Marketing All-in-One For Dummies, 3rd Edition by Deborah Ng, Jan Zimmerman

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Chapter 1: Pinning Down Pinterest

In This Chapter

  • Understanding Pinterest
  • Setting up your Pinterest account
  • Creating boards
  • Pinning pins
  • Following other pinners

What is it about Pinterest that's so attractive? Is it the mouthwatering food images, the inspiring island-getaway shots, or the humorous jokes?

The answer is all of the above. Pinterest is a social network that enables you to share content, but with a twist: You can't see the text beyond the caption that the pinner adds when pinning the image to his board. Because Pinterest pulls only the images from blog posts and web articles, the site is very visually appealing. It's not an eye-catching headline that pulls you in, but rather colors and creativity.

One complaint people have about the various social networks is that everyone is sharing the same things across all the networks. They're making the same comments and sharing the same links and videos. Pinterest takes that sharing to a whole new level. It's not the same old, same old. It's more visual, so instead of seeing nothing but links, you're seeing vibrant, enticing images.

Pinterest is the perfect place to plan a vacation, redesign a kitchen, or landscape a backyard. By creating boards for all your interests, you're also saving images you might want to refer to later.

In this chapter, you find out about Pinterest, why it's so popular, and why this social network is so different from all the others.

What Is Pinterest?

Pinterest is a social network based on images. Users ...

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