Social Media Marketing All-in-One For Dummies, 3rd Edition

Chapter 2: Marketing with Pinterest

In This Chapter

• Sharing content on Pinterest
• Using keywords in your descriptions
• Building a community on Pinterest

Pinterest is more than a social network for people who like to share recipes or photos of their latest home improvement projects. On Pinterest, the marketing element is subtle — you can tell your brand's story and direct traffic to your business without using a single marketing term — but effective. Viewers don't see promotional copy or a sales spiel; instead, their eyes are drawn to images, and if the images are compelling, the viewers will want to learn more.

In this chapter, you find out how to effectively share content to drive traffic and grow your community using Pinterest.

Sharing on Pinterest

Many marketers who were skeptical about Pinterest at first now admit it's a great source for sharing information about brands, products, and services. With the right image and the right descriptive text, a picture really is worth a thousand words.

Here are just a few of the ways brands are sharing their content on Pinterest:

• Wedding planners: Use Pinterest to pin images of flowers, gowns, table settings, and limousines in order to catch the attention of brides-to-be.
• Catering companies: Pin recipes with mouthwatering images of food.
• Yarn suppliers: Pin images of scarves, hats, and sweaters, as well as supplies such as needles and knitting bags.
• Travel agencies: Pin images of island getaways, luggage, and luxurious hotel suites.
• Interior ...