Social Media Marketing All-in-One For Dummies, 3rd Edition

Chapter 3: Driving Sales with Pinterest

In This Chapter

• Setting up shop
• Selling without annoying others
• Setting up a Pinterest brand page
• Being honest about your affiliations

Pinterest offers a unique opportunity for brands to sell their products because not too many social networks allow you to display your products and pricing. Whether your brand is a product or a service, you can use Pinterest boards as catalogs or gift guides so that pinners can browse your wares and, we hope, buy. In this chapter, we talk about selling on Pinterest, ethically and responsibly.

Showing Off Your Wares

You might be surprised to find out you can't set up an actual shop on Pinterest. Though it's the perfect social network for displaying your products, you can't use Pinterest as an online store. Pinterest is, first and foremost, a social network. Although many opportunities for sales exist, you can't actually hang an Open for Business banner in your storefront window.

Then how is Pinterest better at driving sales than Facebook or Twitter? There are several reasons:

• Pinterest has a large female base. Many women plan their family's menu, home design, kids crafts, and other visually appealing projects.
• Pinterest is a visual site. Products and services are displayed in an aesthetically pleasing manner. Pinners are enticed into buying because of the photos, rather than a sales spiel.
• Pinterest offers great product placement opportunities. Because you're drawing in buyers via images rather than a written ...