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Social Media Marketing All-in-One For Dummies, 3rd Edition by Deborah Ng, Jan Zimmerman

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Chapter 3: Analyzing Twitter Metrics

In This Chapter

  • Checking inbound website referrers and followers
  • Using Twitter's own analytics programs
  • Following your Twitter metrics with third-party options
  • Keeping tabs on your Twitter presence
  • Getting the right follower-to-following numbers

After your Twitter marketing campaign has been rolling for a while, you need to check out both your performance metrics and the return on your time investment. You can do this in many ways:

We discuss all these methods in this chapter.

Tracking Website Referrals with Google Analytics

If you already utilize Google Analytics (as discussed in Chapter 1 of this minibook), you can easily track the number of referrals from Twitter to your website or blog. This information is quite useful if one of your marketing goals is to drive more traffic to your website by way of Twitter.

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If you use Twitter's Web Intents JavaScript Events (https://dev.twitter.com/web/javascript/events) to measure user interaction, you can actually track far more than referrals, including the number of tweets and follows generated from your website. For more information on tracking and integration ...

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