In This Chapter
After your Twitter marketing campaign has been rolling for a while, you need to check out both your performance metrics and the return on your time investment. You can do this in many ways:
We discuss all these methods in this chapter.
If you already utilize Google Analytics (as discussed in Chapter 1 of this minibook), you can easily track the number of referrals from Twitter to your website or blog. This information is quite useful if one of your marketing goals is to drive more traffic to your website by way of Twitter.