Chapter 9
Creating a YouTube Strategy
In This Chapter
Exploring the benefits of SMM on YouTube
Creating custom content for your channel
Harnessing the value of comments on videos
Discovering advertising on YouTube
YouTube (www.youtube.com) is another social platform that has had explosive growth in the last eight years. Launched in 2005, it is now the number one website for online videos. Whenever marketers think of viral marketing, they think in terms of YouTube. You can’t afford to overlook it as a marketing vehicle. In fact, today some marketers liken it to a TV network both in terms of its importance to consumers and its potential reach. (Not surprisingly, YouTube itself has noticed this and launched “premium channels” that function just like TV channels.). But what is probably even more interesting is that with a billion plus monthly visitors to YouTube from around the world and one hour of video being uploaded to YouTube every second, if YouTube were a cable network, it would be the largest one.
What some marketers seem to forget is that developing an SMM strategy for YouTube ...
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