Chapter 12
Marketing with Pinterest
Imagine that someone came to the virtual lobby of your business (or your real lobby) and offered to create a fabulous wall of your brand images and products. It would be colorful and contain clear labeling. The most exciting thing about this wall is that if you point at one of the images, you’re taken to a screen that tells you more about the product and helps you buy it. That’s an offer you wouldn’t turn down. Well, that’s what Pinterest offers your business — and it’s free!
In March of 2010, Pinterest launched its beta. It was met with polite applause from friends and colleagues of the startup. But not many people were sure how to use it. A scant year later it was listed in Time Magazine’s 50 Best Websites of 2011. As of 2014, it had 250 million unique visits in the month of June. According to Pinterest, in 2014 the site had 750 million boards with 30 billion pins. What caused this explosion of interest? The answer is visuals! It provided a fool-proof way for people to share pictures of things they liked and perhaps wanted to buy.
It was just a quick hop from pinning pictures to a digital board to buying them online. According to the Social Intelligence Report Q4 2013 Adobe Digital Index, Pinterest’s revenue per visit is up 244 percent year over year and 69 percent quarter over quarter. That’s growth!
To optimize your use of Pinterest as a business tool, you need to understand how members use it. If you are already a user, you’re ahead of ...
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