O'Reilly logo

Social Media Marketing All-in-One For Dummies, 4th Edition by Deborah Ng, Jan Zimmerman

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 4

Managing Your Cybersocial Campaign

IN THIS CHAPTER

check Scheduling social media activities

check Building a team

check Writing a social media policy

check Keeping it legal

check Protecting your brand's reputation

After you create a Social Media Marketing Plan, one major task you face is managing the effort. If you’re the only one doing the work, the simplest — and likely the hardest — task is making time for it. Although social media need not carry a lot of upfront development costs, it does carry a significant labor cost.

In this chapter, we discuss how to set up a schedule to keep your social media activity from draining all your available time. If you have employees, both you and your company may benefit if you delegate some of the social media tasking to them. You can also supplement your in-house staff with limited assistance from outside professionals.

remember For small businesses, it’s your money or ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required