IN THIS CHAPTER
Scheduling social media activities
Building a team
Writing a social media policy
Keeping it legal
Protecting your brand's reputation
After you create a Social Media Marketing Plan, one major task you face is managing the effort. If you’re the only one doing the work, the simplest — and likely the hardest — task is making time for it. Although social media need not carry a lot of upfront development costs, it does carry a significant labor cost.
In this chapter, we discuss how to set up a schedule to keep your social media activity from draining all your available time. If you have employees, both you and your company may benefit if you delegate some of the social media tasking to them. You can also supplement your in-house staff with limited assistance from outside professionals.