IN THIS CHAPTER
Discovering the world of content marketing
Considering your content platform choices
Using content to sell your brand online
Developing content that stands out from the crowd
Everything you see online is content — the written word, images, podcasts, radio, video, infographics, charts, and even social media updates on Facebook and Twitter. Content can amuse or teach, but it’s also a powerful tool for catching the attention of search engines and the people who are looking for whatever it is you do. Many businesses are achieving positive results by using different types of content to reach customers and raise brand awareness.
In this chapter, we discuss content marketing. In particular, we define content marketing and discuss the importance of having a content strategy in place.