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Social Media Marketing All-in-One For Dummies, 4th Edition by Deborah Ng, Jan Zimmerman

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Chapter 5

Hosting Twitter Chats

IN THIS CHAPTER

check Reaping the benefits of Twitter chats

check Creating a hashtag

check Using Twitter chat tools

check Promoting and hosting a Twitter chat

Twitter chats are a way for people with similar interests to come together and discuss relevant information regularly. Generally, Twitter chats happen at consistent intervals (usually weekly). Twitter chats, when done well, are an excellent way to build and maintain community.

This chapter helps you determine whether a Twitter chat matches your business goals and needs, explains how to choose the best hashtag for your chat, and introduces you to tools to help you manage your chats effectively. If you’re concerned that no one will show up to the chat, don’t worry: We also share some ideas about where to find guests and how to promote your chat so that more people will come (and tell their friends). Finally, we give you a complete step-by-step run-through of how to host a Twitter chat.

Benefiting from Twitter Chats

Many brands are hosting Twitter chats as a way to connect with their communities. Hosted regularly, ...

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