Chapter 1

Using Facebook as a Marketing Tool


check Using Facebook pages

check Setting up your Facebook presence

check Making the most of likes

check Using Facebook events

Facebook is the world’s most popular social network, where people of all ages, professions, and backgrounds gather to stay in touch and share cute cat photos with friends, present and former colleagues, old classmates, and family.

Having millions of people gathered in one place is the perfect opportunity for any brand to raise awareness and grow a community of customers and advocates. If you’re not on Facebook already, you’re missing out on a huge opportunity. Simply put, Facebook is where the people are — and you have to be where the people are if you want to succeed in business.

In this chapter, we explore how Facebook pages work and how you can make them work for your brand.

tip For more in-depth coverage, find a copy of Facebook Marketing All-in-One For Dummies, 3rd Edition by Andrea Vahl, John Haydon, and Jan Zimmerman ...

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