IN THIS CHAPTER
Paying to reach more people
Choosing specific people to target
Boosting your Facebook posts
Understanding if advertising is working for you
With recent changes to Facebook’s algorithm, marketers have noticed a decrease in traffic and engagement with their Facebook pages. Facebook has made changes to the way brands operate for a few reasons. The first is that they don’t want brands to spam the Facebook community. So, although they don’t mind brands selling on Facebook, they don’t want sales pitches and pleas for interaction to make for an unpleasant experience for users.
Facebook is also a free service, which means it has to make its money somehow. Brands that pay for advertising on Facebook ...