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Social Media Marketing All-in-One For Dummies, 4th Edition by Deborah Ng, Jan Zimmerman

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Chapter 3

Advertising on Facebook

IN THIS CHAPTER

check Paying to reach more people

check Choosing specific people to target

check Boosting your Facebook posts

check Understanding if advertising is working for you

With recent changes to Facebook’s algorithm, marketers have noticed a decrease in traffic and engagement with their Facebook pages. Facebook has made changes to the way brands operate for a few reasons. The first is that they don’t want brands to spam the Facebook community. So, although they don’t mind brands selling on Facebook, they don’t want sales pitches and pleas for interaction to make for an unpleasant experience for users.

tip Facebook changes its algorithm often to best serve the needs of its users. Be sure to be aware of these changes and how they might affect brand pages such as yours. Also keep apprised of changes to how most users view and consume Facebook content.

Facebook is also a free service, which means it has to make its money somehow. Brands that pay for advertising on Facebook ...

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