Chapter 3
Advertising on Facebook
IN THIS CHAPTER
Paying to reach more people
Choosing specific people to target
Boosting your Facebook posts
Understanding if advertising is working for you
With recent changes to Facebook’s algorithm, marketers have noticed a decrease in traffic and engagement with their Facebook pages. Facebook has made changes to the way brands operate for a few reasons. The first is that they don’t want brands to spam the Facebook community. So, although they don’t mind brands selling on Facebook, they don’t want sales pitches and pleas for interaction to make for an unpleasant experience for users.
Facebook changes its algorithm often to best serve the needs of its users. Be sure to be aware of these changes and how they might affect brand pages such as yours. Also keep apprised of changes to how most users view and consume Facebook content.
Facebook is also a free service, which means it has to make its money somehow. Brands that pay for advertising on Facebook ...
Get Social Media Marketing All-in-One For Dummies, 4th Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
