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Social Media Marketing All-in-One For Dummies, 4th Edition by Deborah Ng, Jan Zimmerman

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Chapter 2

Promoting Your Business with LinkedIn

IN THIS CHAPTER

check Using a LinkedIn company page

check Showcasing products with LinkedIn

check Putting together a showcase page

LinkedIn isn’t merely a social network for job seekers to get their resume to the right people. It’s also a wonderful marketing tool for businesses. LinkedIn company pages enable you to connect with a different kind of audience — a more businesslike audience.

The people who network on LinkedIn are professionals — yes, some are looking for work but many are looking to meet and learn from other professionals. These same professionals are using LinkedIn also to research businesses because they want to work for or with the brand or they want to become a customer of the brand. You don’t want to miss out on an important opportunity because you didn’t start a company page on LinkedIn.

In this chapter, we delve into some of the things you can do with a LinkedIn company page so that you can gain better brand visibility, highlight your products and services, grow your business, and drive traffic to your website and sales pages.

Exploring the Benefits of a Company Page

A company page on LinkedIn is different from a business page ...

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