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Social Media Marketing All-in-One For Dummies, 4th Edition by Deborah Ng, Jan Zimmerman

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Chapter 4

Using LinkedIn as a Content Platform

IN THIS CHAPTER

check Blogging with LinkedIn

check Sharing your LinkedIn content across platforms

LinkedIn offers members the opportunity to showcase their expertise by publishing long-form content on the LinkedIn platform. Even if you have a blog or a website where you share content, you might still want to consider writing on LinkedIn, at least occasionally.

Having a post on LinkedIn enables you to reach a new, more professional social network — and what could be a whole new audience.

tip Everyone has the ability to publish an article or a blog post through the LinkedIn content platform. Use it to showcase your expertise and foster brand recognition.

In this chapter, we discuss the benefits of using LinkedIn as a content platform, plus a few of the basics for posting and promoting your content.

Blogging on LinkedIn

With all the content platforms available, why publish on LinkedIn when you can use your own blog or website, keeping all the traffic to yourself? Although you don’t receive direct traffic to your website when you publish to LinkedIn, it does provide you the capability to drive traffic. If you share informative content, people will ...

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