Social Media Marketing All-in-One For Dummies, 4th Edition

Chapter 2

Snapchatting It Up!

IN THIS CHAPTER

Setting up a Snapchat account

Telling your brand’s story

Engaging with your Snapchat community

Snapchat is taking social business by storm. Like Instagram, Snapchat is a mobile app, so you can’t schedule posts from your computer. However, many brands are finding benefits from having a mobile account and sharing their Snapchat stories with their online communities. Unlike other platforms, Snapchat isn’t about sharing links and directing people to a specific page with a text call to action. Instead, brands use Snapchat to share photos and brief videos called stories with their Snapchat community.

In this chapter, you find out how to join Snapchat as well as the basics of using Snapchat for your brand.

Getting Started with Snapchat

Here are some reasons to consider using Snapchat for your business:

• You can target a new audience. Snapchat is the social media platform of choice for Millenials and teens. If you’re looking for a way to reach a younger, hipper demographic, try Snapchat.
• Sharing is visual. The only content you have to write is a caption, so you don’t have to commit a big block of time to creating content.
• Posts and stories ...