May 2017
Beginner
744 pages
17h 28m
English
Content preview from Social Media Marketing All-in-One For Dummies, 4th Edition
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Chapter 2
Snapchatting It Up!
IN THIS CHAPTER
Setting up a Snapchat account
Telling your brand’s story
Engaging with your Snapchat community
Snapchat is taking social business by storm. Like Instagram, Snapchat is a mobile app, so you can’t schedule posts from your computer. However, many brands are finding benefits from having a mobile account and sharing their Snapchat stories with their online communities. Unlike other platforms, Snapchat isn’t about sharing links and directing people to a specific page with a text call to action. Instead, brands use Snapchat to share photos and brief videos called stories with their Snapchat community.
In this chapter, you find out how to join Snapchat as well as the basics of using Snapchat for your brand.
Getting Started with Snapchat
Here are some reasons to consider using Snapchat for your business:
- You can target a new audience. Snapchat is the social media platform of choice for Millenials and teens. If you’re looking for a way to reach a younger, hipper demographic, try Snapchat.
- Sharing is visual. The only content you have to write is a caption, so you don’t have to commit a big block of time to creating content.
- Posts and stories ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.