IN THIS CHAPTER
Setting up a Snapchat account
Telling your brand’s story
Engaging with your Snapchat community
Snapchat is taking social business by storm. Like Instagram, Snapchat is a mobile app, so you can’t schedule posts from your computer. However, many brands are finding benefits from having a mobile account and sharing their Snapchat stories with their online communities. Unlike other platforms, Snapchat isn’t about sharing links and directing people to a specific page with a text call to action. Instead, brands use Snapchat to share photos and brief videos called stories with their Snapchat community.
In this chapter, you find out how to join Snapchat as well as the basics of using Snapchat for your brand.
Here are some reasons to consider using Snapchat for your business: