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Social Media Marketing All-in-One For Dummies, 4th Edition by Deborah Ng, Jan Zimmerman

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Chapter 3

Getting Started with Instagram

IN THIS CHAPTER

check Using Instagram for branding

check Getting set up with Instagram

check Choosing photos to share

check Making your photos searchable with hashtags

check Creating a community on Instagram

Have you ever noticed how people tend to react more to imagery than text on the social networks? That’s because they see photos before they read text. So it’s always in a brand’s best interest to accompany great text with a great photo. Many times, though, the photo speaks for itself, and few words are needed. In fact, brands can find their community is receptive to hanging out with them on a more visual platform, and that’s where Instagram comes in.

Instagram is a social network based on photos, not words. Although Instagram allows hashtags, likes, and comments, you won’t see many text-heavy updates or link sharing. Instead, both individuals and brands alike let their photographs do the talking. In fact, many people prefer Instagram to other social platforms because ...

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