IN THIS CHAPTER
Using Instagram for branding
Getting set up with Instagram
Choosing photos to share
Making your photos searchable with hashtags
Creating a community on Instagram
Have you ever noticed how people tend to react more to imagery than text on the social networks? That’s because they see photos before they read text. So it’s always in a brand’s best interest to accompany great text with a great photo. Many times, though, the photo speaks for itself, and few words are needed. In fact, brands can find their community is receptive to hanging out with them on a more visual platform, and that’s where Instagram comes in.
Instagram is a social network based on photos, not words. Although Instagram allows hashtags, likes, and comments, you won’t see many text-heavy updates or link sharing. Instead, both individuals and brands alike let their photographs do the talking. In fact, many people prefer Instagram to other social platforms because ...