IN THIS CHAPTER
Reviewing goals for social media marketing
Conducting social media marketing research
Assessing audience involvement
Choosing minor social communities strategically
Without a doubt, Facebook, Twitter, LinkedIn, and Google+ are the elephants in the social marketing zoo, at least in terms of the largest number of visits per month. But this is one big zoo, as shown in Figure 1-1, which displays only 35 of more than 300 significant social sites. Among these sites, you’ll find lions and tigers and bears, and more than a few turtles, trout, squirrels, and seagulls.
You have to assess your business needs, research the options, and select which (if any) of these minor social marketing sites belongs in your personal petting zoo. In this chapter, we look at methods for doing just ...