IN THIS CHAPTER
Valuing stratified social communities
Making business connections online
Searching for networks by industry, demographics, and activity type
Examining geolocation services for Foursquare, Twitter, and Facebook
Organizing meet-ups and tweet-ups
Starting a social coupon campaign
Social-networking communities, like other marketing outlets, can be sliced and diced many ways. They can be sorted vertically by industry or horizontally by demographics, such as age, gender, ethnicity, education, or income. By doing a little research, you can stratify (classify) them according to other commonly used marketing segmentation parameters, such as life stage (student, young married, family with kids, empty nester, retired) or psychographics (beliefs or behaviors).
If you want to delve even further into niche sites, you can find social ...