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Social Media Marketing All-in-One For Dummies, 4th Edition by Deborah Ng, Jan Zimmerman

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Chapter 2

Maximizing Stratified Social Communities

IN THIS CHAPTER

check Valuing stratified social communities

check Making business connections online

check Searching for networks by industry, demographics, and activity type

check Examining geolocation services for Foursquare, Twitter, and Facebook

check Organizing meet-ups and tweet-ups

check Starting a social coupon campaign

Social-networking communities, like other marketing outlets, can be sliced and diced many ways. They can be sorted vertically by industry or horizontally by demographics, such as age, gender, ethnicity, education, or income. By doing a little research, you can stratify (classify) them according to other commonly used marketing segmentation parameters, such as life stage (student, young married, family with kids, empty nester, retired) or psychographics (beliefs or behaviors).

If you want to delve even further into niche sites, you can find social ...

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