O'Reilly logo

Social Media Marketing All-in-One For Dummies, 4th Edition by Deborah Ng, Jan Zimmerman

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 5

Measuring Other Social Media Networks

IN THIS CHAPTER

check Tracking social plug-in results

check Measuring LinkedIn success

check Mixing it all up with social mobile metrics

At this point, social media performance metrics are probably dancing in your head, having replaced sugar plums as your objects of desire. The newer and less popular sites have fewer metric options, but they are important if you’ve selected any of them as part of your social marketing mix. Therefore, in this chapter, we look at performance measurements for social plug-ins such as share buttons and chiclets and the mobile versions of your social media pages.

Plugging into Social Media

The term social plug-ins refers to social media share buttons and other tools that allow your social media services to interact with your website and each other. In Google Analytics, you can find reports on the performance of plug-ins by going to Acquisition⇒  Social⇒  Plugins in the left navigation (see Figure 5-1).

image

FIGURE 5-1: Social Plugins statistics show how your share buttons perform.

Select a Primary Dimension option below ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required