Jan Zimmerman has found marketing to be the most creative challenge of owning a business for the more than 35 years she has spent as an entrepreneur. Since 1994, she has owned Sandia Consulting Group and Watermelon Mountain Web Marketing (
www.watermelonweb.com) in Albuquerque, New Mexico. (Sandia is Spanish for watermelon.) Jan’s web marketing clients at Watermelon Mountain are a living laboratory for experimenting with the best social media, search engine optimization, and other online marketing techniques for bottom-line success.
Her consulting practice, which keeps Jan aware of the real-world issues facing business owners and marketers, provides the basis for her pragmatic marketing advice. Ranging from hospitality and tourism to retail stores, B2B suppliers, trade associations, colleges, and service companies, her clients have unique marketing needs but share similar business concerns and online challenges.
Throughout her business career, Jan has been a prolific writer. She has written three editions of Web Marketing For Dummies, four editions of another book about marketing on the Internet, as well as the books Doing Business with Government Using EDI (Van Nostrand Reinhold) and Mainstreaming Sustainable Architecture (High Desert Press). She has also co-authored three previous editions of Social Media Marketing All-in-One For Dummies and co-authored the third edition of Facebook Marketing All-in-One For Dummies. Her concern about the effect of technological ...