Book description
Make friends and sell things to people through social media
Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale—often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what’s actually working for you. In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns—and then iterate and optimize for increased success.
Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you’ll find the ultimate blueprint for developing your best SMM strategy. In no time, you’ll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank.
- Choose the best SMM combination for you
- Avoid common mistakes and pitfalls
- Track your customers from awareness to retention
- Try out the latest stuff that really works
Whether your organization is large or small, it simply doesn’t pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!
Table of contents
- Cover
- Introduction
- Part 1: Getting Started with Social Media Marketing
- Part 2: Practicing SMM on the Social Web
-
Part 3: Reaching Your Audience via Mainstream Social Platforms
- Chapter 7: Finding the Right Platforms
- Chapter 8: Exploring SMM Strategies for Facebook
- Chapter 9: Marketing on Twitter
- Chapter 10: Creating a YouTube Strategy
- Chapter 11: Considering LinkedIn
- Chapter 12: Delving into Instagram
- Chapter 13: Discovering Snapchat
- Chapter 14: Marketing with Pinterest
- Chapter 15: Interacting with Tumblr
- Chapter 16: Engaging Customers Using Other Platforms
- Part 4: Getting Your Message to Connectors
-
Part 5: Old Marketing Is New Again with SMM
- Chapter 21: Practicing SMM on Your Website
- Chapter 22: Becoming an Authentic and Engaged Advertiser
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Chapter 23: Building an SMM Mobile Campaign
- Looking at Consumer Trends in Mobile
- Understanding the Many Paths within the Mobile Channel
- Keeping in Mind Mobile Phone Capabilities
- Fitting Mobile into Your Social Media Practices
- Building Your Own Mobile-Enabled Communities
- Adding Social Media Elements to Mobile
- Harnessing Mobile to Support Social Media
- Deciding When to Build a Mobile App
- Chapter 24: Encouraging Employees to Advocate for Your Brand on Social Media
- Chapter 25: Changing Tactics and Metrics
- Chapter 26: Understanding Social Media Governance
- Chapter 27: Using Real-Time Marketing
- Chapter 28: Data and Privacy
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Part 6: The Part of Tens
- Chapter 29: Ten SMM-Related Must-Read Blogs
- Chapter 30: Ten Top SMM Tools
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Chapter 31: Ten Tips to Navigate Fakeness
- Create Shared, Mutual Goals
- Use Reflection to Override Bias
- Engage Openly with Dissent
- Challenge Opinion and Ask for Facts
- Encourage Those Who Don’t Conform
- Ask Yourself “What if the Opposite Was True”
- Engage in Active, Critical Analysis
- Question Morally Dubious Directives
- Seek Out Allies
- Focus on Building Trust First
- Index
- About the Authors
- Connect with Dummies
- End User License Agreement
Product information
- Title: Social Media Marketing For Dummies, 4th Edition
- Author(s):
- Release date: February 2020
- Publisher(s): For Dummies
- ISBN: 9781119617006
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