Chapter 3

Getting in the Social Media Marketing Frame of Mind


check Applying social media marketing to the marketing funnel

check Deploying specific tactics at each stage of the funnel

check Deepening customer relationships using SMM

check Complementing brand marketing

check Making direct-response and social media marketing work together

The true power of social media marketing comes from applying its principles to all parts of your business in a rigorous fashion. This begins with examining social media marketing in relation to your marketing funnel. You then need to understand how it relates to brand marketing and direct response — the two traditional pillars of marketing that support the marketing funnel. Understanding the differences helps you to better know when to deploy social media marketing tactics versus when to depend upon brand or direct-response tactics.

In this chapter, we also discuss how big and little ideas relate to social media marketing. The marketing world has historically ...

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