Chapter 10
Creating a YouTube Strategy
IN THIS CHAPTER
Exploring the benefits of SMM on YouTube
Creating custom content for your channel
Harnessing the value of comments on videos
Discovering advertising on YouTube
YouTube (www.youtube.com) is another social platform that has had explosive growth in the last decade. Launched in 2005, it’s now the number one website for online videos. Whenever marketers think of video-based marketing, they think in terms of YouTube first. You can’t afford to overlook it as a marketing vehicle. In fact, today some marketers liken it to a TV network both in terms of its importance to consumers and its potential reach. (Not surprisingly, YouTube itself has noticed this and launched “premium channels” that function just like TV channels.) But what is probably even more interesting is that with 2 billion monthly visitors to YouTube from around the world and 300 hours of video being uploaded to YouTube every minute, if YouTube were a cable network, it would be the largest one.
What some marketers seem to forget is that developing an SMM strategy for YouTube ...
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