Chapter 11
Considering LinkedIn
IN THIS CHAPTER
Creating a powerful profile
Exploring ways to enhance your career with LinkedIn
Promoting your company
Harnessing the use of content
Using LinkedIn groups to connect more effectively
The old adage “It’s not what you know, but who you know” is even more true with the growth of the web. People used to be limited in their ability to stay in touch and nurture their small cadre of relationships. With the advent of new web tools, you can connect with people in ways never before possible. An outgrowth of this capability is the ability to identify people who are connected to you by virtue of their proximity to your contacts — or “degrees of separation.” You now have the ability to identify and request an introduction to the connections of your connections!
LinkedIn is different from the other major social media platforms like Facebook or Twitter in that it focuses specifically on the world of work. Information about your favorite restaurant ...
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