Chapter 12
Delving into Instagram
IN THIS CHAPTER
Getting started with Instagram
Looking at the Instagram user
Developing photo storylines
If you’re already an Instagram user, you might approach this chapter with happy anticipation about what more you can learn about it. On the other hand, if you’re not, you may feel some pressure to finally try this social platform that has made such a great splash since its launch in 2010.
By July of 2012, Instagram was purchased by Facebook, and the explosive growth continues. Key to this social platform, like Pinterest and Tumblr, is the incredible ease with which users can share visuals. It also has filters that you can apply to make your images as though a professional took them. The key difference between Instagram and a site like Pinterest is that users and marketers alike are creating new original content and posting it. Pinterest pins are made up mostly by images already online that are shared.
In this chapter, we look at how Instagram is deployed by both personal users and marketers to develop a relationship with their community. So relax and enjoy finding out about the ultimate platform for image sharing online. In this chapter, you ...
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