Chapter 22
Becoming an Authentic and Engaged Advertiser
IN THIS CHAPTER
Discovering display advertising: social ads
Seeing how native advertising can work for you
Making paid and earned media work together
Making SMM work with television
In earlier chapters, we briefly touch on social advertising and how it can play an essential role in your marketing efforts. We also allude to paid and earned media in the context of the different marketing opportunities on social platforms, as well as discuss native advertising.
In this chapter, we go into each of these topics in more detail. Knowing how they can help you achieve your SMM objectives is critical as you become a more authentic and engaged social media advertiser. But that’s not all; it’s also important to leverage SMM efforts with offline marketing efforts, whether through television or any other form of media. We discuss your offline efforts, too, in this chapter.
Social Advertising: An Online Advertising Game Changer
Display advertising has stopped growing the way it used to, with fewer people noticing, clicking, and interacting ...
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