Chapter 23

Building an SMM Mobile Campaign


check Understanding consumer trends in mobile

check Understanding the convergence of mobile and social media

check Getting started with mobile campaigns

People use all kinds of social media to share experiences and create, refresh, develop, and maintain relationships. Consumers use full-fledged communities like Facebook, as well as blogs, comment forms, and the like to speak their minds and be heard.

As we explain in Chapter 1, social media marketing is about employing social media and social influencers to achieve the marketing and business needs of an organization. Using mobile devices like smartphones and other handheld devices in social influence marketing helps you leverage the devices’ many capabilities to engage your prospects and customers with your brand. It also enables the users of these devices to communicate with each other and share their individual experiences with your brand, products, and services.

In this chapter, you find out how the mobile phone is the most pervasive communication, entertainment, and social media channel out there, with a future filled with possibilities. You get a feel for what consumers are doing with ...

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