Social Media Marketing For Dummies, 4th Edition

Chapter 24

Encouraging Employees to Advocate for Your Brand on Social Media

IN THIS CHAPTER

Changing employment prospects

Fostering teamwork

Making your intranet valuable

When your employees share company messages, they get attention. Social Media Explorer reports that you get a 561 percent increase in reach of brand messages when they are shared by employees rather than an anonymous message from “the brand.” When employees advocate for your brand, it:

• Drives brand awareness
• Expands your company’s reach
• Attracts valuable talent
• Increases website traffic
• Increases more qualified leads
• Encourages more social engagement

EveryoneSocial.com says that an employee advocacy program costs one tenth of social advertising and is perceived to be more trustworthy. Make sure that you let your staff know that their participation on social media channels is valuable.

In this chapter, you look at how brand advocacy has changed and why you want to encourage your employees to become part of your social media marketing efforts. In Chapter 26 see more on social media governance.

Embracing the Idea ...