Chapter 3

Optimizing Social Media for Internal and External Searches

IN THIS CHAPTER

Bullet Placing search terms on social media sites

Bullet Improving search ranking for blogs

Bullet Optimizing images, audio, and video

Bullet Optimizing for internal searches

Bullet Improving ranking on external search engines

Bullet Optimizing for mobile and real-time search

Keep in mind that when we talk about optimizing social media for search, we’re talking about two separate types of optimization. The first is getting found in a social media channel, which has become increasingly difficult as the number of members reach into the millions or, in the case of Facebook, billions. The second is using your presence and posts on social media to improve your company’s ranking in organic search results on Google and Bing.

Here’s the good news: Everything we cover about using SEO for your website or blog applies to other social media, too. (See ...

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