Chapter 1

Using Twitter as a Marketing Tool

IN THIS CHAPTER

Bullet Understanding the benefits of Twitter for your brand

Bullet Embracing brevity

Bullet Checking out the competition

Twitter took the world by storm in 2006. At first, the social media and blogging communities mostly embraced Twitter, but soon brands began appreciating its value. Today, Twitter is mainstream.

At first glance, Twitter looks like a lot of people dropping links and talking about nothing important. But before you write this microblogging site off as a lot of noise, consider the benefits of Twitter and how you can use it as a valuable marketing tool — because, make no mistake, Twitter can totally make a brand.

In this chapter, we discuss the benefits of Twitter and how you can use it to raise brand awareness and drive traffic and sales.

Tip For more information, check out Twitter For Dummies, 3rd Edition by Laura Fitton, Anum Hussain, and Brittany Leaning, or Twitter Marketing For Dummies, 2nd Edition by Kyle Lacy, both books published by John Wiley & Sons, Inc.

Deciding Whether Twitter Is Right for You

Even if you’ve never used ...

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