Social Media Marketing All-in-One For Dummies, 5th Edition

Chapter 2

Using Twitter as a Networking Tool

IN THIS CHAPTER

Following and reaching out on Twitter

Using Twitter etiquette

Socializing on Twitter

The people who do nothing but drop links on Twitter are missing out on some amazing opportunities. That’s because Twitter is not just a useful promotional tool but also an important networking tool.

Before the Internet, most people had to join professional organizations and attend networking events on a regular basis. Although that’s still the case now, all that in-person networking can be expensive. Many people who are just starting out in their fields can’t afford to put out the money to attend a lot of events or join many professional groups.

The beauty of Twitter and other social networks is the capability to reach so many people without spending a lot of money. With millions of people on Twitter at any given time, you have ample opportunity to reach out and be reached out to. Make no mistake, Twitter may force you into brevity, but the opportunity to grow your professional network is there.

In this chapter, we take a look at how to use Twitter as a networking tool and a few best practices for making the most of your experience.