Social Media Marketing All-in-One For Dummies, 5th Edition

Chapter 2

Snapchatting It Up!

IN THIS CHAPTER

Setting up a Snapchat account

Telling your brand’s story

Engaging with your Snapchat community

Snapchat is taking social business by storm. Like Instagram, Snapchat is a mobile app, so you can’t schedule posts from your computer. However, many brands are finding benefits from having a mobile account and sharing their Snapchat stories with their online communities. Unlike other platforms, Snapchat isn’t about sharing links and directing people to a specific page with a text call to action. Instead, brands use Snapchat to share photos and brief videos called stories with their Snapchat community.

This chapter covers how to join Snapchat and also discusses the basics, giving you a better idea of how your audience uses Snapchat so you can more effectively target your marketing efforts. We’ll also give you some tips on how to grow and engage with your audience.

Setting Up a General Snapchat Account

Note: In July 2020, Snapchat announced that they will be offering brands of their own, specialized profiles and hope to roll them out to all businesses by the end of the year. Until then we’ll refer to the “consumer” account that you have to ...