Chapter 3
Analyzing Twitter Metrics
IN THIS CHAPTER
Checking inbound website referrers and followers
Using Twitter’s own analytics programs
Following your Twitter metrics with third-party options
Keeping tabs on your Twitter presence
Getting the right follower-to-following numbers
After your Twitter marketing campaign has been rolling for a while, you need to check out both your performance metrics and the return on your time investment. You can do this in many ways:
- By using an analytics program such as Google Analytics
- By using Twitter Analytics (
https://analytics.twitter.com/about) - By using a Twitter analytics tool such as Hootsuite or TweetDeck
- By looking at the information on your Twitter page
We discuss all these methods in this chapter.
Tracking Website Referrals with Google Analytics
If you already utilize Google Analytics (as discussed in Chapter 1 of this minibook), you can easily track the number of referrals from Twitter to your website or blog. This information ...
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