Social Media Marketing All-in-One For Dummies, 5th Edition

Chapter 5

Measuring Other Social Media Networks

IN THIS CHAPTER

Tracking social plug-in results

Measuring LinkedIn success

Exploring Instagram Insights

At this point, social media performance metrics are probably dancing in your head, having replaced sugar plums as your objects of desire. The newer and less popular sites have fewer metric options, but they are important if you’ve selected any of them as part of your social marketing mix. Therefore, in this chapter, we look at performance measurements for social plug-ins such as share buttons and chiclets and the mobile versions of your social media pages.

Plugging into Social Media

The term social plug-ins refers to social media share buttons and other tools that allow your social media services to interact with your website and each other. In Google Analytics, you can find reports on the performance of plug-ins by choosing Acquisition ⇒ Social ⇒ Plugins in the left navigation (see Figure 5-1).

Select a Primary Dimension option below the graph to determine which statistical sorting method will be applied first to the analysis of your social media plug-ins. In the row below that, you can select one of the two remaining sorting ...