Social Media Marketing, Second Edition, 2nd Edition

About the Author

Emi Moriuchi is currently an assistant professor of marketing at Rochester Institute of Technology (RIT). She is also the author of the book Social Media Marketing: Strategies in Utilizing Consumer-Generated Content. Before becoming an academic, she was an assistant project director and a research analyst at a full-service research and marketing company in Honolulu, Hawaii. While conducting her research in Hawaii, she was invited as a guest speaker at Honolulu’s local media to discuss a topic on Shin Japanese–Americans (new Japanese–American generation). She was a visiting scholar at Sophia University (Japan), as well as at Keio University (Japan), where she conducted an experimental research on Japanese and Japanese–American’s ...