Social Media Marketing, Second Edition, 2nd Edition

Index

Applications on mobile devices, 84

Argument density, 33–34

Argument diversity, 33–34

Aseanup.com, 90

Asian Digital Media Awards, 92

Asia-Pacific Region (APAC), 89

Association of Southeast Asian Nations (ASEAN), 89

Attitude formation theory, 60

Baidu, 93

Bentham’s utility theory, 29

Bite-size technique, 40

Blogs, 26–27

Brand Awareness and Brand Loyalty, 25–26

Branded asset, reinvention of, 69

Brands, consumer-generated content on, 65–68

Business opportunities with CGC, 68–69

offering rewards for creativity, 69–70

reinvention of branded asset, 69

storytelling, 70–76

Business-to-consumer (B2C) communication, 2

Buyable Pins, 17

Call-to-action (CTA), 77, 79

CC-DV-TP, mantra of marketing, 74–76

Censorship, 93–94

China, 92–95

censorship, 93–