Index

Applications on mobile devices, 84

Argument density, 3334

Argument diversity, 3334

Aseanup.com, 90

Asian Digital Media Awards, 92

Asia-Pacific Region (APAC), 89

Association of Southeast Asian Nations (ASEAN), 89

Attitude formation theory, 60

Baidu, 93

Bentham’s utility theory, 29

Bite-size technique, 40

Blogs, 2627

Brand Awareness and Brand Loyalty, 2526

Branded asset, reinvention of, 69

Brands, consumer-generated content on, 6568

Business opportunities with CGC, 6869

offering rewards for creativity, 6970

reinvention of branded asset, 69

storytelling, 7076

Business-to-consumer (B2C) communication, 2

Buyable Pins, 17

Call-to-action (CTA), 77, 79

CC-DV-TP, mantra of marketing, 7476

Censorship, 9394

China, 9295

censorship, 93

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