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Social Media Metrics Secrets

Social Media Metrics Secrets

by John Lovett
Publisher: John Wiley & Sons
Release Date: August 2011
ISBN: 9781118149027
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Book Description

Invaluable advice on analyzing and measuring the effects of social media

Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media.

  • Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers

  • Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals

  • Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future

Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics.

Table of Contents

  1. Cover
  2. Foreword
  3. Read This First
    1. Part I: Addressing the Social Data Dilemma
    2. Part II: Managing Social Media with Analytics
    3. Part III: Finding the Big Social Media Payoff
  4. Part I: Addressing the Social Data Dilemma
    1. Chapter 1: Going Pro with Social Media
      1. Demystifying Social Media Metrics
      2. Graduating Beyond Experimentation
      3. Moving Beyond Counting Metrics
      4. Summary
    2. Chapter 2: Riding the Social Data Wave: Churning Data into Information
      1. Harnessing the Data Deluge
      2. Assembling a Panoramic Perspective
      3. Visualizing Information as Knowledge
      4. Establishing a Virtual Network Operations Center
      5. Summary
    3. Chapter 3: Activating Your Socially Connected Business
      1. Participating with a People-Centric Approach
      2. Organizing for Social Media
      3. Socializing Your Business
      4. Kick-Starting Your Social Media Metrics
      5. Summary
  5. Part II: Managing Social Media with Analytics
    1. Chapter 4: Embracing Social Analytics
      1. Understanding the Discipline of Social Analytics
      2. Aligning Social Objectives with Corporate Goals
      3. Identifying Common Social Business Objectives
      4. Developing Key Performance Indicators
      5. Summary
    2. Chapter 5: Using the Social Analytics Framework
      1. Moving from Strategy to Execution
      2. Calculating Formulas for KPIs
      3. Communicating Results
      4. Summary
    3. Chapter 6: Deploying a Process of Continuous Optimization
      1. Optimizing Your Social Measurement Strategy
      2. Measuring the Unofficial Rules of Social Media Optimization
      3. Shifting Channels for Social Optimization
      4. Improving by Optimal Design
      5. Summary
  6. Part III: Finding the Big Social Media Payoff
    1. Chapter 7: Tracking the Elusive ROI in Social Media
      1. Demonstrating Results in Dollars and Sense
      2. Smashing Your Marketing Funnel
      3. Recognizing Returns When You See Them
      4. Summary
    2. Chapter 8: Taking the Corporate Plunge
      1. Seeing the Social Technology Spectrum
      2. Choosing Your Social Analytics Vendor
      3. Evaluating Your Social Media Measurement Readiness
      4. Protecting Privacy at All Costs
      5. Summary
    3. Chapter 9: Planning for a Socially Networked Future
      1. Creating a Measurement Mentality
      2. Looking Ahead for the Next Big Trend
      3. Measuring the Most Important Metric: Impact
      4. Summary