Chapter 1
Going Pro with Social Media
In This Chapter
- Demystifying social media measurement
- Making the digital transformation
- Incorporating social media must-haves
- Starting off with counting metrics
Welcome to the wonderful world of social media metrics! Social media has unquestionably entered the mainstream as consumers flock to jump on every social bandwagon, buggy, and freight train that drives past. This frenzied enthusiasm has helped the largest social networks to amass hundreds of thousands of users that rival the world’s most populous countries, while new platforms and channels emerge unabated. The early sparks of social media innovation have flourished into a raging inferno of opportunity for consumers and businesses alike.
These businesses include everyone from the largest global fortune 100 to the smallest mom-and-pop shop, who are winning and losing every day with social media. The losers are detached from their customers because they are unable to hear the
outpouring of ideas and feedback over the drone of their antiquated toiling. Conversely, the winners are tapping into consumer needs and wants and using social media as a method to:
- Increase their brand exposure
- Initiate dialogue with customers
- Generate interactions with their owned media
- Facilitate customer support
- Assemble legions of loyal advocates
- Spur corporate innovation
- Do much, much more
As consumers race to nascent social media channels, businesses are impelled to embrace the medium or risk losing their ...
