Figure 3-1: Google Analytics.
The Big Daddy: Google Analytics 101
Google Analytics (see Figure 3-1) is incredibly versatile, so much so that I could easily fill an entire book on its features and uses. However, because I don’t have room for that, I’ll stuff a single section full of key points to get you started quickly.
The first thing you need to know to use Google Analytics is that you need to have a Google account to do so. In fact, having a Google account isn’t a bad idea, anyway — it allows you access to a variety of free Google tools that will enhance your online experience. But for now, we’re focused on one: Google Analytics. The easiest way to get a Google account is to either set up a Gmail account (free) or a Google+ account (free).
Installing Google Analytics
If you don’t already have ...