Figure 21-3: KD Paine & Partners brings years of measurement knowledge to the table.
KD Paine & Partners
KD Paine isn’t known as the Queen of Measurement for nothing. Author of several books on metrics (one is out this year) and owner of KD Paine & Partners (see Figure 21-3), she has made a career out of building a company that can help you measure the right metrics for social media and PR.
Her company offers a do-it-yourself solution for those on a tighter budget and layers on consulting to help you navigate the measurement waters for a little more.
KD Paine is also working with the Institute for Public Relations Guidelines for Measuring Public Relations to create guidelines for measurement in her industry.
Get Social Media Metrics For Dummies now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
