June 2012
Beginner
336 pages
7h 27m
English
Figure 6-5: Google AdWords and Analytics reporting using Dimensions.
Content preview from Social Media Metrics For Dummies
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Creating Your Own Listening Dashboard
It’s important to craft a metrics dashboard for listening to your brand online. Google Analytics makes it easy for you. As I’m wrapping up this book in spring 2012, Google is rolling out a new version of its Analytics program (see Figure 6-5). As with all Google programs, you can choose which version you like better (old or new) for a long time before Google insists that you upgrade.
In previous chapters, I give instructions using the “old” interface settings. For this chapter, you use your Gmail account login and the new version of Analytics so that I can show you how to take advantage of some interesting new tools.
One thing you’ll notice right away is that both Analytics and AdWords have become more socially focused. This is no accident! Social search and engagement have begun to have more and more weight in search results and the overall Internet experience for your customer base and for you. Search engines and metrics programs have added these features to stay competitive. Previously, you could get social data only by setting up your own goals and filters for it. Google Analytics now offers some pre-set social tracking you can take advantage of.
In the following sections, you create several dashboard versions in several services and even dashboards with different focuses within Google Analytics itself.
Adding widgets to the Dashboard
The first thing you need to ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.