Social Media Optimization For Dummies

Chapter 3

Starting Your SMO Journey

In This Chapter

• Establishing a presence on social media
• Finding the right networks
• Setting up profiles on Facebook and Twitter
• Customizing content to channels

This chapter is for those of you who are new to social media or have been tasked with setting up new profiles for a new venture. The chapter's focus is on getting up and running quickly by creating profiles on the two most popular services: Facebook and Twitter.

This chapter covers how to build new profiles for Facebook and Twitter and explains how to get your profiles ready for the world of social media fans who are just waiting for you to appear on the scene. Along the way, you get some tips on creating effective profiles and getting basic housekeeping matters in place to facilitate tracking your progress in social media.

Establishing Your Presence in the Social Media World

If you want people to find you on social media, you have to be on social media. Your first step down the road to social media fame and fortune is creating your profiles on various social media sites. There are some obvious sites where you really should be, regardless of your business or your goals, but there's a whole world of other social media sites you should also consider as time and resources permit.

There are some differences between using social media for promoting yourself and using it for promoting a business. ...