In This Chapter
If you build it, they will come. More likely, they won't come unless you take steps to promote your social media presence. Although we can talk all day about how social media optimization can do this or do that, at the most fundamental level, everything depends on your having a solid presence on social media. You have to have followers. You have to have activity on your social media profiles if you want your profiles to deliver benefits.
Managing the growth of your social media profiles is one of the most under-discussed topics in the field of social media optimization. Most discussion focuses on how social media profiles can benefit your website, but a more accurate view is that social media and your website are intimately connected. You need to think about how your social media presence and your website can help each other.
As a social media practitioner, you need to focus part of your efforts on cultivating the growth of your social media profiles. This chapter looks at tools and techniques that you can use to directly promote your social media presence.
Raising awareness of your social media profiles requires a flexible approach. The challenges new profiles face are very different from the challenges faced by more mature profiles. The techniques you used when ...